About Dani

Economics & Social Development

Dani has a great capacity to think with intense insight from a naturally born growth-mindset. He has the ability to focus his energy on business economics and social development which empowers freedom for those in need while creating opportunities for a better future. 

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With Dani.

The Dani Balogun Story

Introducing Dani, a young man who was born in Lagos, Nigeria on May 29th, 1989. He lived in Lagos with his parents until he was four years old. At that point, Dani embarked on a life-changing adventure when he relocated to the Netherlands with his father. From that moment on, Papendrecht became his new home. 

‘Dani has a great capacity to think with intense insight from a naturally born growth-mindset. He has the ability to focus his energy on business economics and social development which empowers freedom for those in need while creating opportunities for a better future. 

Dani’s story is one of adventure, resilience, and passion. It’s amazing to see how a young boy from Lagos, Nigeria made his way to the Netherlands and found his place in the world. And this is just the beginning .. 

Early Years

How it started.

As a child, Dani was a curious and energetic student.

He started his elementary education at ‘de Viermaster’ and remained there until he was seven years old. At that point, Dani moved back to Lagos, Nigeria for a year and a half before returning to Papendrecht, the Netherlands to finish his studies at ‘de Knotwilg’. Throughout his schooling, Dani was known as the light of the party, always bringing joy and laughter to those around him.


Aside from his studies, Dani had a love for sports. He was an avid soccer player and spent countless hours on the field working on his skills. But it was skateboarding that truly captured his heart. It started as a hobby, but quickly developed into a passion.

After completing his studies at ‘de Knotwilg’, he continued his academic pursuit at ‘Willem de Zwijger’ High School. Alongside his studies, Dani’s passion for skateboarding grew deeper, and he found himself competing in several competitions. Incredibly, his talent caught the attention of the skate store ‘Left’, which offered him a sponsorship.

However, Dani’s path took a surprising turn when a friend inspired him to explore the possibility of joining the army. Intrigued by the idea, he signed up for the examination in Amsterdam, which consisted of three components. Sadly, he failed the psychological test, but as per army regulations, he was allowed to try again after a year.

Determined to make it through, Dani took the examination once more, but, unfortunately, he failed again during the psychological component. Undeterred, he decided to pursue his other passion and enrolled in an education for sports.

While studying, Dani also worked at a nightclub in Rotterdam and landed modeling gigs on the side. His natural talent and good looks landed him opportunities to model for renowned brands such as Sloggi, Replay, and Mexx.

In 2008, Dani participated in a model contest in Rotterdam and emerged as the winner.

However, Dani’s heart was still set on the army, and he made a third attempt. This time, he passed all three components and was able to join the army’s boot camp in 2008. Despite his success in modeling, Dani had found his true calling in serving his country.

The Army

Road to discipline.

Embarking on a new adventure after his military career, Balogun started his journey at the 11th Battalion where he served as a pioneer and later joined the elite team for ceremonial duties. Two years later, he switched to the 12th Battalion where he passed the challenging parachute test and was proudly awarded with ‘the wing’. As a pioneer and para trooper at the 12th, he was sent on several international missions across the globe.

During his time in the military, Balogun had the privilege of being under the tutelage of an incredible sergeant who doubled as his commander and coach. This coach left a deep imprint on Balogun’s entrepreneurial journey, and the lessons he learned in the military served as a great foundation for his future success.

After completing his service, he officially ended his journey at the Army in December of 2012, ready to take on new challenges and make his mark in the world.

Dani Balogun Army

Network Marketing

And his growth in entrepreneurship.  2012/2017
Helping you make an impact.

Balogun’s journey took a significant turn when he embarked on a new venture with a Multi-level marketing company on April 17th of 2012. 

In just six months, he accomplished remarkable growth. His transformation was striking as he learned how to pitch, improved his stage presence, posture, and vocabulary, and expanded his network. His financial growth was also significant.

Thanks to his dedication and hard work, Balogun achieved a significant milestone by earning the prestigious title of “Regional Vice President.” As a young and one of the few black men in Europe to attain this title, he proved that anything is possible if you set your mind to it. He learned that this achievement opened doors for himself and others, creating new opportunities.


Embarking into Real Estate

The end of 2017 marked the beginning of an exciting new journey for Balogun. After visiting Ghana and his motherland Nigeria, which he had not seen in 20 years, he was inspired to start something in Africa.

In just four days, he knew that sustainable living was his calling, and upon returning to the Netherlands, he gathered his friends to share his experience and brainstorm ideas. This led to the creation of Sulex International, a business dedicated to sustainable living in Nigeria, in March 2018.

By April of the same year, he was back in Nigeria, meeting with the governor and ministers, and purchasing a large piece of land. In September 2018, Balogun’s family grew as he welcomed his daughter, Yemaya.

Alongside his project in Africa, he was also part of the Black Male Achievers project, which gained significant attention on social media. In November 2018, Balogun opened a medical center in Ogun state, Nigeria and had successful meetings regarding Sulex International and a community lifestyle center on Curacao in December 2018 and January 2019.

In October 2019, he launched his new venture, the African Connect, which aims to connect people from the diaspora. To kick off the company, the event ‘the African Dream’ was held in Amsterdam, featuring speakers from all over. 

These efforts culminated in a successful contract with the government to collaborate on a project for social, sustainable housing. Balogun’s journey is a testament to the power of passion and determination to make a meaningful impact on the world.

The Unimaginable

For Dani and his companies


Dani’s entrepreneurial journey with Sulex International was in full swing, with the official start of a real estate project on the beautiful island of Curacao just around the corner. The groundbreaking ceremony was set to take place on September 17th, 2020, and the first two apartments were expected to be completed by December of the same year.

However, fate had other plans in store. As the COVID-19 pandemic spread across the world, governments implemented lockdowns and travel restrictions, bringing many industries to a grinding halt. Unfortunately, Dani’s real estate projects were not immune to the pandemic’s impact, and the company faced a massive dip in progress. Heavy investments were at stake, and the situation seemed dire.

Perseverance & hard work

Sulex Bungalows, Caribbean &  Ghana
Dani & Naomi Balogun

Dani’s journey has been full of twists and turns. From his time in the military to his successful venture with Sulex International, he has proven himself to be a resilient and adaptable entrepreneur.

After facing setbacks due to the COVID-19 pandemic, Dani and his team pivoted their focus to meet the needs of the market. They received an unexpected order to build expat housing in the Netherlands, which led to the creation of a new venture – Sulex Bungalows. This shift allowed them to delve into the world of bungalows and chalets, which they embraced fully by mid-2020.

In October of 2020, Dani Balogun was presented with a life-changing opportunity that would take him back to his roots. It was his wife, Naomi Balogun, who inspired him to move to Ghana and explore new opportunities in Africa. Driven by his adventurous spirit and desire to make a difference, Dani made the bold decision to embark on this new journey. Despite the move, Dani remained committed to his work and continued to lead the successful completion of the first real estate projects on Curacao by the end of 2020. This move to Ghana marked a pivotal moment in Dani’s life and career, one that he was eager to embrace with open arms.

Through all of these experiences, Dani has shown that he is a visionary leader who is not afraid to take risks and pursue his dreams. His journey is a testament to the power of perseverance and hard work, and his success is an inspiration to all who aspire to make their mark in the world of entrepreneurship.

Red Sand Group

Connecting worlds


In recent years, Dani Balogun has been actively exploring various opportunities in the real estate markets across the African continent, Europe, and the Caribbean. Through his efforts, he had met with a wide range of investors, landowners, real estate builders, and project managers, all of whom were looking to tap into the enormous potential of these markets. However, despite his best efforts, he felt that there was a missing link that would bring all of these relationships together.

That missing link turned out to be the Red Sand Group, a company that Dani and a few of his business partners founded in mid-2021. Red Sand Group quickly established itself as a key player in the real estate industry, thanks to its ability to connect the dots between the various stakeholders in these markets. By bringing together investors, landowners, builders, and project managers, Red Sand Group was able to create a unique ecosystem that enabled them to maximize the potential of every opportunity.

As 2022 began, Dani’s focus shifted towards developing the Red Sand Group and expanding its reach. Through a series of investment trips and strategic acquisitions, he was able to purchase new land and bungalow pools, further strengthening his position in these markets. With the addition of Red Sand Group to his portfolio, Dani now had the tools he needed to cross-pollinate different business opportunities between the countries where his ventures were located.

Red Sand Group

All in all, Red Sand Group was the logical solution that Dani had been looking for to tie together all the relationships he had built over the past few years. With this new company, he was able to take his ventures to the next level and unlock the full potential of the real estate markets in Africa, Europe, and the Caribbean.

Networking Global

Head of Africa
Dani Balogun

Dani has recently taken on the pivotal role of Head of Africa at a a game-changing company that aims to transform the landscape of network marketing. With a forward-thinking approach that combines cutting-edge digital technology and innovative marketing strategies, This company is dedicated to empowering individuals across the African continent and beyond by providing them with crucial financial literacy education. 

Under Dani’s visionary leadership, They’re poised to revolutionize the network marketing industry and make a positive impact on countless lives.

Dani’s specific focus is to teach people about financial literacy in Africa and worldwide. With this new role, Dani aims to create a positive impact on the African community by providing financial education and empowering people to take control of their financial future. This is a huge opportunity for Dani to make a difference in the world and inspire others to do the same.

Dani never forgets to give credit to his wife, Naomi Balogun, who has been a constant support system throughout his journey. Her unwavering dedication and generosity have been vital to his success. And as he moves forward in his ventures, he is extremely grateful for Naomi’s presence and support, both during the easy and hard times.

Dani is now the proud owner of Sulex International, Caribbean, Bungalows, and Red Sand Group. He continues to create new opportunities for growth and development by connecting different business ventures across different countries.

A true inspiration for his peers, family and friends, and the world.

Embrace your  potential.

I have one life and one chance to make it count for something.

My faith demands that I do whatever I can, wherever I am, whenever I can, for as long as I can with whatever I have to try to make a difference.

Dani Balogun.

In addition to his involvement in numerous investment opportunities, Dani Balogun is also the co-founder of Sulex International, Sulex Bungalows, Sulex Caribbean, and Red Sand Group.

He brings his wealth of experience and expertise to help drive the growth and success of this organization.

With his diverse portfolio and commitment to excellence, Dani is a trusted partner for any real estate or investment venture.

Work With Dani?

Considering working with Dani?

With his expertise in finance, investments, and real estate, Dani brings a wealth of knowledge and experience to any project. Whether you are looking to invest in a recreational property, acquire land, or explore global real estate opportunities, Dani can help guide you every step of the way.

Contact us today to learn more about how we can work together to achieve your goals.

Contact Dani


– The Netherlands

– Ghana

– Dubai